Sandhill Media Group to host annual charitable giving broadcast


Sandhill Media Group and Intermountain Primary Children’s Hospital are pleased to jointly announce the return of the annual Primary Children’s Radiothon to east Idaho. The two-day on-air charitable giving event is set for September 24th and 25th, 2024.

Jim Burgoyne, C.O.O. of the eight-station radio group, recognizes the immeasurable impact Primary
Children’s has had on the entire region. “Just about everyone who has lived in east Idaho for even a few years has a story about how Primary Children’s Hospital has touched their lives. We are thrilled to partner with them this fall to help raise both awareness and allow our listeners to financially support Primary Children’s important mission.”

“The continued effort of organizations like Sandhill Media Group helps Intermountain Primary Children’s ensure we can continue to bring the best care possible to children throughout Idaho,” said Janet DeWolfe, executive director of Primary Children’s Foundation. “Idaho Radiothon helps us tell the stories of the
care our strong patients and families receive in the Snake River Valley.”

Local businesses and organizations are invited to help in several ways, including event sponsorships, providing phone bank volunteers, or supplying food or services for patients, parents, and volunteers. Inquiries can be directed to radiothon@sandhillradio.com.,or by filling out the form below.

Sandhill’s on-air talent will spend considerable time with their audience sharing patient stories and provider interviews, and seeking financial support from listeners. All proceeds are dedicated to care for children at Primary Children’s Hospital. Sandhill Media operates eight radio stations in east Idaho: KUPI 99, Arrow 107.1, La Super Caliente, 100.7 My FM, Newstalk 107.9, The Zone (Fox Sports), Now 105.1, and KUPY Legends.

How you can help with the Primary Children's Radiothon

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